This was an exciting year for social. About 300,000 apps were added to the Apple AAPL -2.55% App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent. Even Monica Lewinsky became active on Twitter after her compelling speech at the Forbes Under 30 Summit.
As 2015 approaches, techies and social users might begin to wonder, “What’s in store for next year?”
We expect to see a host of new social apps taking the web and mobile by storm. Even current popular apps will partner and grow, so we can all feel a little closer to our networks.
Here are a few up-and-coming social media companies to watch in 2015:
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Unmetric is a social media analytics and competitive intelligence platform. The platform helps users generate ideas by displaying streams of successful campaigns to see what is resonating with consumers. Rather than taking hours or days to analyze data, Unmetric can analyze your marketing efforts in minutes and compare them to relevant competition. It even provides real-time alerts when content your competition posts is driving more engagement than usual.
Kenshoo Social is a platform allowing users to create and manage targeted social marketing campaigns. Considered breakthrough social media technology for elite marketers, Kenshoo Social analyzes data, metrics, and algorithms to detect target audiences, measure performance, and help budget money. Not only that, the platform provides training and certifications through KenshooU as well as a blog with critical consumer trends and insights.
Bubbly is a voice-based social media network, allowing users to record voice messages, edit them with effects, and share them on social media. Bubbly was recently acquired by Altruist Group, a company that provides telecom services in Europe, Africa, and Asia, though terms of the acquisition were not disclosed. With 40 million users in Asia and the Middle East, and $39 million raised in investor funding, this company is one to keep an eye on moving into next year.
